Skip to main content

Fireside Chat: Launching Your Dream Niche Service

Fireside Chat: Launching Your Dream Niche Service

Fireside Chat: Launching Your Dream Niche Service

Free
This course includes
Certificate of completion
This course was recorded in April 2025

Why Tune In?

Ever thought about carving out your own niche in healthcare but felt overwhelmed by where to start? Join Olivia and Kregg as they share their personal journeys—from the spark of an idea to launching thriving niche services. This isn’t a formal course; it’s a relaxed conversation over a virtual cup of coffee, filled with real stories, practical insights, and a few laughs along the way.


What We’ll Chat About

  • The Power of a Niche: Why focusing on a specialized area can reignite your passion and set you apart.
  • Starting from Scratch: How to take that initial idea and turn it into a service people actually want.
  • Overcoming Hurdles: The challenges we faced and how we navigated them (spoiler: there were some unexpected bumps!).
  • Marketing Made Simple: Effective strategies to get the word out without feeling salesy.
  • Lessons Learned: What we wish we knew before we started—and how you can avoid our mistakes.


Who Should Listen?

This chat is for anyone in the healthcare field—whether you're a physiotherapist, occupational therapist, or another allied health professional—who's curious about specializing and building a service that truly resonates with your community. If you're in the early stages of planning or just exploring the idea, this conversation is for you.

The instructors
Kregg Ochitwa
BScPT, CWCE, CredMDT

Kregg has been a registered physical therapist since 1995. Over the years his caseload has shifted from solely orthopedic to a mix of orthopedic and vestibular. With this background he has also established a reputation for treating concussion, having treated athletes in the NFL, CFL, college ranks, WHL, high school athletes, and the weekend warrior.

In 1998, he took his first course in the field of vestibular rehabilitation. In 2008, he completed all of the requirements of the Vestibular Rehabilitation: a competency based course at Emory University, Atlanta Georgia. Since then he has continued to take ongoing courses throughout North America in regards to orthopedics, traumatic brain injury, and vestibular therapy. He has also been asked to teach weekend courses and present at various conferences throughout North America and Europe.

In 2010, Kregg opened North 49 Physical Therapy in his hometown of Saskatoon, Saskatchewan. The clinic has since grown from a staff of one to seven physical therapists, where over half of the caseload consists of patients with dizziness and/or balance issues.


Olivia Turgeon
DPT, BComm, BA

Olivia Turgeon completed her Doctor of Physiotherapy degree in 2019 and has since worked in both Australia and Canada. Drawing from both healthcare systems, she integrates diverse knowledge and specialized training to provide expert, evidence-based pelvic health services. She specializes in women’s pelvic health, pelvic pain conditions, birth preparation and pre and postnatal care. In 2024, Olivia accomplished her dream of opening a pelvic health-focused physiotherapy and wellness clinic. Her vision was to create a space dedicated to pelvic health while embracing a multidisciplinary approach. Since opening the clinic in October 2024, her team has expanded to include five pelvic health physiotherapists, a chiropractor, an osteopath, two acupuncturists, a registered massage therapist, an athletic therapist, a kinesiologist, a naturopathic doctor, and multiple yoga and Pilates instructors.

Olivia is passionate about fostering a strong sense of community, bringing people together through education, connection, and shared experiences to receive evidence-based patient centered care. Her clinic is designed to be more than just a treatment space—it’s a place for individuals to feel supported and empowered throughout their personal healthcare journey.

Material included in this course
  • From Idea to Impact: Launching Your Dream Niche Service
  • Welcome and Resources
  • Full presentation
  • Feedback
FAQs

Once you have completed the course, a certificate of completion (including learning hours and course information) will be generated. You can download this certificate at any time. To learn more about course certificates on Embodia please visit this guide.

This can be used for continuing education credits, depending on your professional college or association. If this course has been approved for CEUs in specific jurisdictions, it will be noted on the course page and CEU information may be added to your course certificate. Please read this guide for more information.

Back
© 2025 Embodia